Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus Peter; Karampournioti, Evmorfia; Labenz, Franziska

doi:10.1504/ijstm.2017.085473

Cited by 13 publications

(10 citation statements)

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“…It meets consumers' needs for social communication, information sharing and personality expression, and off ers active information feedback. Unique brand experiences and sustainable orientation generate great value and brand performance (Hennigs et al, 2017). Therefore, the green brand community can create a pleasant green brand experience and strengthen green brand bonds to further enhance consumers' green brand loyalty.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:

Li¹,

Juan²,

Sun³

2019

RCIS

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This manuscript attempts to defi ne the dimensions of green brand equity from the perspective of relationship interactions and explores their impacts on brand loyalty. Through a literature review and questionnaire-based research, this paper employs structural equation modeling to test the proposed model in a case study (green fl ooring products). The results indicate that interaction-based green brand equity is comprised of fi ve aspects of green brands: image, reciprocity, attachment, trust, and satisfaction. The fi ndings demonstrate that interaction-based green brand equity has a signifi cant infl uence on brand loyalty. This study strengthens the understanding of interaction-based green brand equity, and also provides a perspective for interactive communication between green brands and consumers.

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Section: Managerial Implicationsmentioning

confidence: 99%

Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:

Li¹,

Juan²,

Sun³

2019

RCIS

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“…Finally, three interviewees explained that energy-efficiency solutions, including the social solutions of optimal shipping speeds and routes, are impaired by organizational barriers, since the charterer pays the fuel, taking away the incentive for shippers to adopt sustainable solutions, as they do not enjoy the benefits. Niche markets in which some sustainability premium can be transferred to the end consumer tend to be more high-value, high-tech industries in direct contact with the end consumer (confronting them with visible air pollution), such as the cruising industry (Hennigs et al, 2017). As Section 6.5 will show, the public members of the mission arena have committed to several actions aimed at overcoming these systemic barriers underlying the weak market formation for sustainable shipping solutions.…”

Section: Functional Analysismentioning

confidence: 99%

Developing and applying the Mission-oriented Innovation Systems (MIS) approach

Wesseling¹,

Meijerhof²

2021

Preprint

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Building on the literature on Mission-oriented Innovation Policy, governance, transition studies and innovation systems, this paper develops an initial approach to studying the Mission-oriented Innovation System (MIS). Central to the MIS is the concept of a mission arena, in which actors formulate and govern the mission as well as mobilize and direct other, existing system components, in order to legitimize, develop, diffuse and adopt innovative mission solutions. The MIS approach involves a problem-solutions diagnosis and an analysis of structural, functional, and systemic barriers. To provide formative mission governance recommendations, the systemic barriers are contrasted with the mission governance actions that the arena undertakes to mobilize the MIS. A case study of the Dutch mission for sustainable shipping illustrates the value of the MIS approach.

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“…In addition to the service quality, food quality, and restaurant atmosphere, ethical and corporate sustainability initiatives contribute to positive RI (Hennigs et al, 2017;Lho et al, 2019). Today's ethical consumers choose products and services with ethical identities, thus restaurants' commitment to sustainability contributes to the positive image perceptions.…”

Section: Restaurant Imagementioning

confidence: 99%

“…other consumers and employees), to create images about restaurants (Kaminakis et al, 2019). In addition to the physical and social environment, sustainability initiatives have also become critical in creating a positive restaurant image (RI) (Hennigs et al, 2017). Such image perceptions are crucial factors to attract and retain customers (Ma et al, 2014).…”

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confidence: 99%

The effects of environmental consciousness and menu information on the perception of restaurant image

Remar

Sukhu

Bilgihan

2021

BFJ

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PurposeThis research examines the influence of consumer environmental consciousness and perception of menu information in the formation of restaurant image. The concepts of mindfulness and mindful consumption were used as the theoretical background for the study.Design/methodology/approachUsing a quasi-experimental setting, data were collected from restaurant consumers dining at an upscale casual restaurant in the southeastern United States over a four-week time. Structural equation modeling, multi-group analysis and mediation analysis were used to test the hypothesized relationships between research constructs.FindingsResults suggested that consumer environmental consciousness does not have a direct effect on the formation of restaurant image. However, consumer environmental consciousness influenced consumers' perception of menu information, and the perception of menu information consequently influences the restaurant image.Practical implicationsFoodservice industry increasingly interested in sustainability practices. Consumers want to know the connections between food and its impact on their health and the environment. Findings reveal that environmentally conscious consumers actively sought out menu information, and that once the information they were seeking was perceived, it significantly strengthened the perception of restaurant image.Originality/valueTo the best of our knowledge, this is the first research that investigated the environmental consciousness construct in a live restaurant context.

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Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation

Cited by 13 publications

References 0 publications

Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:

Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:

Developing and applying the Mission-oriented Innovation Systems (MIS) approach

The effects of environmental consciousness and menu information on the perception of restaurant image

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