2001
DOI: 10.1108/09604520110379472
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Measuring and managing service quality: integrating customer expectations

Abstract: The pressures driving successful organisations toward top quality services make the measurement of service quality and its subsequent management of overall importance. The study compares four different methods for measuring service quality within an airline setting. Six instruments are used to measure the service quality of three international airline companies. The validity and reliability of the six different models is examined: it is concluded that unweighted SERVPEX methods are superior to the others. The … Show more

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Cited by 197 publications
(142 citation statements)
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“…Convergent validity is an assessment of the consistency in measurements across multiple operationalisations (different attempts to measure the same construct should be in agreement), while discriminant validity refers to the degree to which measures of different dimensions are unique from each other and is demonstrated when a measure does not correlate very highly with another measure from which it should differ (Venkatraman, 1989). Discriminant-validity analysis shows the extent to which a scale is new and not just a reflex of other variables (Hulland, 1999;Robledo, 2001). …”
Section: Discussionmentioning
confidence: 99%
“…Convergent validity is an assessment of the consistency in measurements across multiple operationalisations (different attempts to measure the same construct should be in agreement), while discriminant validity refers to the degree to which measures of different dimensions are unique from each other and is demonstrated when a measure does not correlate very highly with another measure from which it should differ (Venkatraman, 1989). Discriminant-validity analysis shows the extent to which a scale is new and not just a reflex of other variables (Hulland, 1999;Robledo, 2001). …”
Section: Discussionmentioning
confidence: 99%
“…Robledo (2001) states that understanding "the lens of the customer" is a prerequisite for delivering superior service, since customers (in this case tax practitioners) evaluate e-service quality by comparing their perceptions of the service with their expectations.…”
mentioning
confidence: 99%
“…In other words, a disconfirmation or difference between customer's expectations that formed prior to the service experience and what the customer actually receives is a key determinant of customer satisfaction Webb 2000; Rust and Chung (2006). Although these approaches that do not take into account expectations when looking at customer satisfaction exist (Robledo 2001), this paper will assume that the expectations play an important role. Johnston and Clark (2008) note that a company is able to manage customer satisfaction by influencing the expectations that a customer has about a service using various tools such as promotional campaigns with suitable positioning, adequate pricing strategies, etc.…”
Section: Objectives Of the Studymentioning
confidence: 99%