Measuring and analysing standardisation in the Hungarian hotel sector

Abstract

In tourism and the hotel sector standardisation is sometimes an advantage and other times a disadvantage, though it has been mentioned several times. This research explores the topic of standardisation in the Hungarian hotels. The paper determines the level of standardisation in hotels and the extant of the relationship between the level of standardisation and the hotel affiliation, the Hotelstars Union membership, the number of rooms and the star rating. There are 81 questionnaires filled out by hotel general managers of those hotels which belong to the Hungarian Hotel and Restaurant Association. Only the three-, four-and five-star hotels were questioned by this survey. The results show that the level of hotel standardisation depends on the hotel chain membership but only weakly by 5%. There are also proven significant relationships with the Hotelstars Union membership, the number of rooms and the star rating of the hotels.Keywords: Standardization, hotel, chains, hotel stars, rooms. ResumoNo turismo e no setor hoteleiro a padronização é, por vezes, uma vantagem e outras vezes uma desvantagem, embora tenha sido mencionada várias vezes. Esta pesquisa explora o tema da padronização nos hotéis húngaros. O documento determina o nível de padronização em hotéis e o relacionamento existente entre o nível de padronização, a afiliação hoteleira, a associação do Hotelstars Union, o número de quartos e a classificação em estrelas. Conseguimos 81 questionários preenchidos pelos gerentes gerais dos hotéis que pertencem à Associação Húngara de Hotéis e Restaurantes. Somente os hotéis de três, quatro e cinco estrelas foram questionados para esta pesquisa.Os resultados mostram que o nível de padronização do hotel depende da adesão à cadeia hoteleira, mas apenas ligeiramente em 5%. Também há relações importantes comprovadas com a adesão da Hotelstars Union, o número de quartos e a classificação em estrelas dos hotéis.Palavras-chave Padronização, hotel, cadeias, estrelas do hotel, salas.

Course of Values of Key Performance Indicators in City Hotels during the COVID-19 Pandemic: Poland Case Study

“…Not only individual stays but also group bookings and conferences were cancelled. Therefore, already at the beginning of the pandemic, the Polish hotel industry experienced its negative effects [28], as it did in other countries [23,38]. At the time of the greatest restrictions, both the USA [23,56] and Poland recorded huge drops in KPIs.…”

“…Studies conducted during the COVID-19 pandemic in hotels in Poland and elsewhere, e.g., in Hungary [38], indicate that financial KPIs such as ADR and RevPAR are still important in the assessment of hotel performance. However, it has been noted that it is worthwhile to extend the analyses with non-economic indicators, e.g., employee satisfaction and loyalty [38], if hotel managers wish to ensure high quality of services and achieve high levels of guest satisfaction and productivity at the same time [76,77].…”

“…The assessment of hotel KPIs is important for surviving an economic crisis [38]. Measuring KPIs can help a company decide whether they are operating in an appropriate way and whether the hotel company's performance is competitive or not.…”