“…The concept of consumer ethics emerged in 1970s with the clear aim of dealing with CUB such as shoplifting and defrauding (Cole, 1989;Cox et al, 1990;Kallis et al, 1986;Moschis, 1985) and consumer ethical cognition, including views on pollution and energy consumption (Antil, 1984;Haldeman et al, 1987).…”