“…In light of this trend, both the government and managers of hotels shall act more progressively to strengthen industrial and/ or corporate competitiveness. Thus, the two priorities: the efficiency and the effectiveness of service production and service operation, become even more important under the performance-based management framework for the hotel industry; accurate performance evaluation has become the focus for even greater attention for both hotel owner and governmental policymakers, since it can provide valuable managerial information regarding where the competitive edge is for marketing management, and contribute to the strategic plans and to the upgrade of service quality (Hwang & Chang, 2003;Hadad, Friedman, & Israeli, 2005;Chen, 2009;Hu, Chiu, Shieh, & Huang, 2010;Assaf & Barros, 2011;Huang, Ho, & Chiu, 2014;Ban, Tara, Bogdan, Tuşe, & Bologa, 2016;Oukil, Channouf, & AL-Zaidi, 2016;Huang, 2018).…”