Superconducting rf technology (SRF) is evolving rapidly as are its applications. While there is active exploitation of what one may term the current state-of-the-practice, there is also rapid progress expanding in several dimensions the accessible and useful parameter space. While state-of-the-art performance sometimes outpaces thorough understanding, the improving scientific understanding from active SRF research is clarifying routes to obtain optimum performance from present materials and opening avenues beyond the standard bulk niobium. The improving technical basis understanding is enabling process engineering to both improve performance confidence and reliability and also unit implementation costs. Increasing confidence in the technology enables the engineering of new creative application designs. We attempt to survey this landscape to highlight the potential for future accelerator applications.