Measurement of the Effectiveness Strategy Is/It to Business Strategy With It Balanced Scorecard Method at Binus International Joseph Wibowo Center

Abstract

In English :
 
 JWC is a campus line from Binus University that supports international standard management and business with the management of the academic development framework-EQUIS. To be able to work together and compete in a globalized world also requires the provision of operational facilities that are supported by the provision and management of information technology. The problem in this study is that companies are implementing an IS / IT strategy but not in accordance with their business strategy. If the strategy used cannot really be done, bankruptcy. The purpose of this research is to study whether the IS / IT strategy refers to the JWC business strategy. Measurement of the compatibility of the IS / IT strategy with this business strategy uses the IT Balance Scorecard, SWOT method to support strategic planning, and the Analytical Hierarchy Process method in determining the importance of interest. Data collection methods used were observation, interviews, literature study, questionnaires. The agreed outcome is an agreement consisting of the best IT SI SI strategy that supports JWC's business strategy.
 
 In Indonesian :
 
 JWC merupakan lini kampus dari Binus University yang berfokus pada bidang manajemen dan bisnis yang berstandar internasional dengan pengelolaan academic development framework-EQUIS. Untuk mampu bekerja sama dan bersaing didunia global diperlukan juga penyediaan fasilitas operasional yang didukung oleh pemanfaatan dan pengelolaan teknologi informasi. Permasalahan dalam penelitian ini ialah perusahaan menjalankan strategi SI/TI namun tidak sesuai dengan strategi bisnisnya. Apabila strategi yang digunakan tidak benar bisa mengakibatkan kebangkrutan. Tujuan dari penelitian ini adalah untuk mengetahui apakah strategi SI/TI sejalan dengan strategi bisnis JWC. Pengukuran efektivitas strategi SI/TI terhadap strategi bisnis ini menggunakan metode IT Balance Scorecard, SWOT untuk mendukung penentuan strategi, serta metode Analytical Hierarchy Process dalam penentuan bobot kepentingan. Metode pengumpulan data yang dilakukan adalah observasi, wawancara, studi pustaka, kuisioner. Hasil yang dicapai adalah rekomendasi berupa insiatif strategi SI/TI yang terbaik untuk mendukung secara maksimal strategi bisnis pada JWC.

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