Melanoma risk is higher for people with lightly pigmented skin (1:38) compared to those with darkly pigmented skin (1:1000). While this difference is typically attributed to the ultraviolet radiation (UVR) shielding effect of melanin pigment, here we show that other cell-intrinsic differences between dark and light MCs, independent of melanin and UV, regulate MC proliferative capacity, cellular differentiation state, and susceptibility to malignant transformation. These differences are driven by dihydroxyphenylalanine (DOPA), a melanin synthesis intermediate, and result from DOPA antagonism of the muscarinic acetylcholine receptor M1 (CHRM1), a G Protein-Coupled Receptor (GPCR) expressed in MCs, but not previously known to bind DOPA, nor to affect melanoma pathobiology. Pharmacologic CHRM1 antagonism in melanoma leads to downregulation of c-Myc and FOXM1, both of which are proliferation drivers associated with aggressive melanoma. In preclinical melanoma models, pharmacologic CHRM1 inhibition in vivo inhibited melanoma growth. CHRM1 may be a new therapeutic target for melanoma.