2017
DOI: 10.20885/jeki.vol3.iss2.art6
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Measurement Moslem religion in consumer behavior

Abstract: Most of the Indonesian population embraced Islam. The need and demand for products and services that meet the requirements and requirements of Islamic law are increasing. Indonesia is one of the 5 leading pioneer countries of ASEAN. The largest Muslim population is also in Indonesia. It is important for entrepreneurs, whether small, medium or large enterprises, need to understand how Muslim consumption behavior. A good understanding of Muslim consumption behavior can be a great opportunity to win the competiti… Show more

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Cited by 6 publications
(6 citation statements)
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“…Managers need to continuously promote halal food, cosmetics and pharmaceutical products. Praswati & Prijanto (2017) The promotion strategy of the three halal products is not much different even though people pay more attention to halal pharmaceutical products. Therefore, the socialization model of halal food, cosmetics and pharmaceutical products by visualization is not much different but the language used is different because the frequency of consumers consuming food, cosmetics and pharmaceutical products is different.…”
Section: Discussion and Managerial Implicationmentioning
confidence: 99%
“…Managers need to continuously promote halal food, cosmetics and pharmaceutical products. Praswati & Prijanto (2017) The promotion strategy of the three halal products is not much different even though people pay more attention to halal pharmaceutical products. Therefore, the socialization model of halal food, cosmetics and pharmaceutical products by visualization is not much different but the language used is different because the frequency of consumers consuming food, cosmetics and pharmaceutical products is different.…”
Section: Discussion and Managerial Implicationmentioning
confidence: 99%
“…(2) Faith as the basis of cultural intelligence; (3) Islam as a guide for life; and (4) Islam guides on how Muslims behave in consumption (Barro and McCleary, 2003;Praswati and Prijanto, 2017).…”
Section: Methodsmentioning
confidence: 99%
“…Islam guides on how Muslims behave in consumption (Barro and McCleary, 2003; Praswati and Prijanto, 2017).…”
Section: Methodsmentioning
confidence: 99%
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“…This research concerns at least two trends in studies related to Islamic consumption, i.e., concept and scale (Hasan, 2005;Praswati & Prijanto, 2017). In this section, two relevant issues are discussed: first, various concepts of the general consumption scale, particularly the Islamic consumption scale; and second, the research framework of Islamic consumption carefully formulated through Auda's (2011) system approach.…”
Section: Literature Reviewmentioning
confidence: 99%