Measure of the Content Creation Score on Social Network Using Sentiment Score and Passion Point

Abstract

Social network is one of efficient tools for spreading information. The evaluation of the content creation of a user is a useful feature to improve the ability of information propagation on social network. In this paper, the measures for evaluating the user’s content creation are proposed. They include the passion point of a user with a brand and the quality of the user’s posts. The passion point is computed based on the sentiment score of posting and the activity of the user. The quality of the user’s posts is computed through the analyzing of the post’s content. Those measures are combined to analyze the interesting of posts. The proposed method has been tested and get the positive experimental results.

ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks

“…In [26], the attraction of a post was computed by integrating the passion of users and their amplification factors. The estimation of the post's attraction helps to realize the reactions to the post [27]. However, those methods did not mention the combination between a user's fondness for a brand and the ability to create content of posts to identify emerging influencers for an influencer marketing campaign of the corresponding brand.…”

“…Using the information of data, the system quantifies the influent measures of users to determine potential influencers for that consumer. Those measures are mentioned in [19,26], which are: the amplification factors for evaluating the information propagation in a duration time, the passion point for measuring the favorite with a brand or a consumer, and the content creation score for estimating the ability to create the content on a social network [27]. Moreover, the ADVO system can follow all interactions with the prospective influencers and their revenue in the marketing campaign.…”

“…Using this model, some parameters to estimate the impact of a user on his/her audience were proposed. Those measures are amplification factors, the passion point, and the content creation score [26,27].…”

“…In practice, some posts gain lots of interactions from the audience, although they are meaningless because of the authority of their seeders. In this study, a meaningless post is a post in which the number of its words is smaller than the average of words in each post [27]. The content creation score of a user is only estimated based on meaningful posts.…”