Meaningful Gamification in Ecotourism: A Study on Fostering Awareness for Positive Ecotourism Behavior
Amalia Rosmadi,
Wuzhong Zhou,
Yuanyuan Xu
Abstract:Research into ecotourism behavior in China through meaningful gamification offers a promising strategy for enhancing sustainable tourism practices. With the rapid growth of China’s ecotourism sector, understanding and influencing visitor behaviors is crucial. This study focuses on meaningful gamification elements—exposition, information, engagement, and reflection—as a technique to nurture positive intentions towards ecotourism behavior, increase environmental awareness, educate tourists, and promote sustainab… Show more
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