One of the new frontiers in operational oceanography includes progress in observing and modeling the coastal ocean. In addition to this, it is becoming increasingly important to bring operational oceanographic data to industry in a usable format. We use the case study of Australia's Integrated Marine Observing System (IMOS) and its application to the East Australian Current to introduce some of the latest ideas about shelf and coastal ocean observing and modeling, and its applications to operational oceanography. Roughan, M., C. Kerry, and P. McComb, 2018: Shelf and coastal ocean observing and modeling systems: A new frontier in operational oceanography. In "New Frontiers in Operational Oceanography", E. Chassignet, A. Pascual, J. Tintoré, and J. Verron, Eds., GODAE OceanView, 91-116, doi:10.17125/gov2018.ch04. C 92 MONINYA ROUGHAN ET AL.