“…Moreover, the picture emerging from these few studies is far from being clear. However one main feature can be reported: whereas cross-cultural perceptual difference have been found in flavour description (Le Mée, 2006;Pages et al, 2007), no such difference was observed in the perception of appearance, basic taste and texture (Andani, Jaeger, Wakeling, & MacFie, 2001;Blancher et al, 2007;Laing et al, 1993Laing et al, , 1994Prescott et al, 1997Prescott et al, , 1998. Le Mée (2006) reported cross-cultural perceptual differences between a French and a Chinese panel in their description of biscuits.…”