Tricarbonyl chromium complexes of naphthalene derivatives are synthesized by chromium-templated [3 + 2 + 1]-benzannulation and subjected to thermally induced haptotropic rearrangement experiments. Thermodynamic and kinetic parameters for the metal shift demonstrate the influence of the arene substitution pattern. In turn, the chromium template may be tuned as well by phosphorus coligands which allow to accelerate or slow down the isomerization process; this effect quantitatively reflects the steric and electronic properties of the coligand sphere. Proper adjustment of the template allows for a photo-induced reverse migration of the chromium moiety which results in a switchable organometallic device. Experiments with enantiopure arene chromium complexes indicate a stereospecific metal migration. The rearrangement proceeds by an intramolecular mechanism in both directions. Haptotropic isomerization reactions are not limited to bicyclic arenes and can be extended from naphthalenes to phenanthrene or tetra- and pentacyclic heteroarene systems.