Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Hensen, Niek; Keeling, Debbie Isobel; Ruyter, Ko de; Wetzels, Martin

doi:10.1002/mar.20882

Cited by 16 publications

(12 citation statements)

References 77 publications

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“…Second, to establish its uniqueness and relevance to the strategic enablement, we broadened the notion of deliberate sales learning to include knowledge certification. In order to provide additional support for the conceptual distinctiveness and factor structure of our (Benos et al, 2018;Hensen et al, 2016).…”

Section: Future Research Implicationsmentioning

confidence: 99%

Deliberate learning as a strategic mechanism in enabling channel partner sales performance

Keeling

Cox²,

Ruyter

2020

Industrial Marketing Management

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Section: Future Research Implicationsmentioning

confidence: 99%

Deliberate learning as a strategic mechanism in enabling channel partner sales performance

Keeling

Cox²,

Ruyter

2020

Industrial Marketing Management

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“…Today, these include, as already stated before, social and creative issues of common value. In addition, as it has already been demonstrated (Hensen et al, 2016), perceived consumer effectiveness drives more responsible purchase behaviour (Kim & Choi, 2005;Kim, 2011;Santoro et al, 2020).…”

Section: Perceived Consumer Effectiveness At the Crossroad Of The Thr...mentioning

confidence: 81%

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Casalegno

Candelo

Santoro

2022

Psychology and Marketing

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This paper investigates whether generation matters in the intention to buy green and sustainable products and, simultaneously, examines the antecedents of green and sustainable buying behaviour among three different generational cohorts (X, Y, and Z). By doing this, the present paper fills the gap regarding studies addressing the relationships between age and sustainable behaviour which have not included actual green and sustainable buying intention, along with the gap regarding studies only focussing on one or two (X and Y) generational cohorts. Drawing on the generational cohort theory, and by using a survey approach involving three samples of specific generations (X, Y, and Z), as well as by testing several hypotheses through ordinary least squares regression models, the paper finds that: (a) age plays a key role in the choice of green and socially friendly products, and (b) environmental concern and perceived consumer effectiveness are strong antecedents of green and sustainable purchase behaviour for all generational cohorts. This is also true for environmental citizenship, but this only applies to generations Y and Z.Finally, collectivism is only an antecedent of sustainable purchase behaviour for generation Z.

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“…Knowing about an environmental problem is not enough to instigate consumers to action (Sarabia‐Sánchez et al, 2014). Instead, research suggests, knowledge of the perceived ability and personal responsibility to a targeted environmental issue all combine to positively influence consumers' pro‐environmental behaviors (Cleveland et al, 2012; Hensen et al, 2016; Lee & Holden, 1999; Pagaislis & Krontalis, 2014; Tang & Hinsch, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Future thinking: A marketing perspective on reducing wildlife crime

Rayburn

Anderson

Sierra

2020

Psychology and Marketing

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This paper discusses how, using both a futures studies perspective and social contract theory, marketing is uniquely positioned to help reduce crimes against wildlife. The futures studies perspective involves predicting probable, preferable, and possible futures. Moreover, marketers have an obligation (i.e., a social contract) to society—wildlife included—to meet consumer needs through well‐rounded, morally robust strategies. Using face‐to‐face and digital data collection methods, a broad set of consumers were asked about their perspectives on the future wildlife. Grounded theory was used to analyze responses until a point of thematic saturation. The results indicate that consumers take a broad, inclusive view of wildlife crime. Participants describe the immediate probable future where micro‐, meso‐, and macrolevel wildlife crimes persist, and a preferred future of wildlife, including among others, reduced wildlife crime, decreased animal cruelty, and human–wildlife symbiosis. Respondents expressed a desire to reduce what they view as wildlife crime and presented viable paths to reduce such crimes. Theoretical and managerial implications are offered.

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Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Cited by 16 publications

References 77 publications

Deliberate learning as a strategic mechanism in enabling channel partner sales performance

Deliberate learning as a strategic mechanism in enabling channel partner sales performance

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Future thinking: A marketing perspective on reducing wildlife crime

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