McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India

Global, ‘Glocal’ and Local Dynamics in Calvary Temple: India’s Fastest Growing Megachurch

“…For example, there is no secular-sacred divide: "In Indian epistemology yoga and bhoga are used as synonyms for the sacred and the secular -that is, spirituality and worldly happiness" (Chaudhuri, n.d.). Hence, even television becomes sacred when it relays a Christian message (James 2010). This explains why the actual worship centre and the recognition of leaders' birthdays have such great spiritual significance.…”

Handbook of Megachurches

“…The worldwide fraternity of megachurches focus on training volunteer leaders for their various church ministries (James 2010;. Short-term courses enable church members to serve the church in a multiplicity of areas, including leading cell groups -a key component of CT's ministry.…”

Advertising God in Hinduism and Islam

“…Nevertheless, recent research attempts to fill this gap. For instance, works by Bhatia (), James (), Pandharipande (), and Srinivas () examine the role of digital media, TV serials, and Indian film industry in the modernization of Hinduism as well as the promotion of consumerism. Almossawi (, p. 689), as an example of research on the role of Islam in advertising, finds that in Arab countries ‘one of the major forces determining people's perception of product packages as well as other promotional tools’, is Islamic religion.…”

“…1′ spiritual channel of India with its global reach. Samskaar TV is dedicated to broadcasting programs on ‘Indian philosophy, religion, spiritual solidarity, and culture’ (James, ) and focuses more on devotion than spiritualism. The channel started broadcasting in June 2000.…”