“…For instance, negative attributes exert greater influence on judgments and persuasion (Herr, Kardes, & Kim, 1991); negative traits have greater influence on forming an impression of another person (Peeters & Czapinski, 1990); and negative information has a greater impact on evaluative categorizations than does positive information (Cacioppo, Gardner, & Berntson, 1997;Ito, Larsen, Smith, & Cacioppo, 1998). These effects often rely on the fact that negative information has a strong attention-capturing quality: Negative stimuli are detected faster (Dijksterhuis & Aarts, 2003), draw more attention (Pratto & John, 1991;Smith, Cacioppo, Larsen, & Chartrand, 2003), and are more difficult to divert attention from (McKenna & Sharma, 1995;Pratto & John, 1991). Thus, the research literature leads to the strong prediction that negative outcomes (as compared with positive outcomes) will command more attention in moment-bymoment comprehension.…”