Maximizing the Success Probability of Policy Allocations in Online Systems
Artem Betlei,
Mariia Vladimirova,
Mehdi Sebbar
et al.
Abstract:The effectiveness of advertising in e-commerce largely depends on the ability of merchants to bid on and win impressions for their targeted users. The bidding procedure is highly complex due to various factors such as market competition, user behavior, and the diverse objectives of advertisers. In this paper we consider the problem at the level of user timelines instead of individual bid requests, manipulating full policies (i.e. pre-defined bidding strategies) and not bid values. In order to optimally allocat… Show more
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