Maximizing CSR impact: Leveraging artificial intelligence and process optimization for sustainability performance management
Ali Nawaz Khan,
Khalid Mehmood,
Ahsan Ali
Abstract:This study, which is anchored to Resource‐Based View (RBV) theory, explores the relationship between artificial intelligence (AI), process optimization, organizational flexibility, and sustainability performance in organizational settings. Leveraging the RBV framework's focus on internal resources as sources of competitive advantage, this research seeks to clarify how AI adoption, process optimization, and organizational flexibility foster sustainable growth. SPSS PROCESS Macro was used to analyze the data fro… Show more
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