Abstract:Nowadays, the mere sale of physical products is often no longer sufficient for the long-term success of companies. Actually, the combination of physical products with services as a product-service bundle should be offered. Based on this initial situation, this article provides an analysis model for the plant manufacturer industry with a special focus on the maturity level of services. The analysis model shows both, the existent level of service maturity in a company and the steps, which are required to the nex… Show more
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