“…Given that argument, TCE and RBV are employed as independent methods for outsourcing decision (McIvor, 2009), but there is a growing body of literature that shows the RBV and TCE are complementary for outsourcing decision (Poppo and Zenger, 1998;Madhok, 2002;Gottschalk and Solli-Saether, 2006;Espino Rodríguez et al, 2008;McIvor, 2009). TCE focuses on the role of efficient governance (insourcing or outsourcing), and the RBV focuses on competitive advantage (Gottschalk and Solli-Saether, 2006;McIvor, 2009). TCE describes that asset specificity (i.e.…”