We demonstrate that demographic noise can induce persistent spatial pattern formation and temporal oscillations in the Levin-Segel predator-prey model for plankton-herbivore population dynamics. Although the model exhibits a Turing instability in mean field theory, demographic noise greatly enlarges the region of parameter space where pattern formation occurs. To distinguish between patterns generated by fluctuations and those present at the mean field level in real ecosystems, we calculate the power spectrum in the noise-driven case and predict the presence of fat tails not present in the mean field case. These results may account for the prevalence of large-scale ecological patterns, beyond that expected from traditional non-stochastic approaches. [3] have been identified as satisfying, qualitatively at least, the key requirements for diffusion driven pattern formation. Observed patterns of plankton populations have also been proposed to arise from Turing instabilities, at least over short length scales [4,5,6,7].The common feature of these systems is positive feedback coupled to slow diffusion (usually associated with a species labeled an "activator" that activates both itself and another species called the "inhibitor"), and negative feedback coupled to faster diffusion associated with the inhibitor. This combination of diffusion and feedback promotes the formation of patterns, because local patches are promoted through positive feedback, but are only able to spread a limited distance before the fast diffusion and associated negative feedback of the inhibitor prevents further spread. It is hypothesized that this mechanism is responsible for a great deal of ecosystem level pattern formation [2,3].One particular class of ecological pattern forming systems, predator-prey (or organism-natural enemy) systems has been extensively analyzed theoretically (see for example, [4,5,8,9,10]) and is beginning to allow qualitative comparison to field data along with more system specific theory [2,11]. A difficulty in directly comparing the results of this large body of theory to field observations is that in many cases, models only exhibit Turing instabilities if the predator diffusivity is much larger than the prey diffusivity or the parameters are fine tuned [4,8,9,11]. The qualitative argument made above for pattern formation does not depend on very large differences in diffusivities, nor on additional ecological details, and indeed, there are ecological pattern-forming systems which do not apparently display very large separation of diffusivities [2,3]. So what is the origin of pattern formation in such systems?One approach to such questions of ordering is to include levels of detail that in some sense force the response of the system. For example, whereas simple mean field predator-prey models do not show population oscillations, they can be made to do so by the inclusion of predator satiation effects [12]. However, such levels of realism do not need to be invoked, because there is a simpler explanation: intrinsic or d...