Materials’ tactile testing and characterisation for consumer products’ affective packaging design

Chen, X.; Barnes, Cathy; Childs, T.H.C.; Henson, Brian; Shao, Fei

doi:10.1016/j.matdes.2009.04.021

Cited by 119 publications

(107 citation statements)

References 19 publications

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“…Chen et al [6] suggested that this layer encompasses two sublayers, which is also consistent with the report of Nagano et al [8], and indicates the complexity of human affective perception. The top, or preferential, layer indicates personal preferences about the item.…”

Section: Introductionsupporting

confidence: 83%

See 1 more Smart Citation

Specification of Individuality in Causal Relationships among Texture-related Attributes, Emotions, and Preferences

Okamoto

Nagano

Kidoma

et al. 2016

IJAE

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Abstract:To effectively design tactile textures of product surfaces, it is essential to specify the semantically multilayered and multidimensional structure of human perceptual, emotional, and preferential expressions pertaining to touching materials. We implemented a method to identify individual differences in the structure of these expressions, based on subjective reports of the mutual impacts among 29 adjective dyads used to describe tactile experiences of material samples. Results showed that the 11 university students who responded to 46 types of flat materials were clustered into three statistically different groups. The structures were largely composed of three layers of expressions: psychophysical (bottom), emotional or material attributes (middle), and preferential (top). All groups selected the same adjective dyads encompassed in the bottom layer, relating to percepts of physical quantities, which indicates the similarity of psychophysical percepts among the participants; however, the middle and top layers significantly differed across individuals. These results indicate that under the tested conditions, there are individual differences in the semantic structures of emotional and preferential experiences; however, such differences in psychophysical expressions are relatively minor.

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Section: Introductionsupporting

confidence: 83%

“…Experiences pertaining to touch are sometimes categorized into semantically different layers [6][7][8], as shown in Fig. 1.…”

Section: Introductionmentioning

confidence: 99%

Specification of Individuality in Causal Relationships among Texture-related Attributes, Emotions, and Preferences

Okamoto

Nagano

Kidoma

et al. 2016

IJAE

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“…However, there were several feeling words obtained from this study that were quite different from those reported by Aaker (1997), Chavalkul (2003) , Choi (2006) and Chen (2009) probably because words that express feelings by young people in modern time, experiencing newer lifestyle, may be different from those popular in the times of the mentioned studies. For example; new expression that researcher has found out are agile, seductive, chic and easy-going.…”

Section: Discussioncontrasting

confidence: 85%

The Influence of Textured Surfaces of Cosmetic Packaging on Consumers' Feelings

Ritnamkam

Chavalkul

2016

E-BPJ

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This study investigated what consumers' feelings were evoked when they touched different textured surfaces of 20 compact powder cases. Without seeing them, fifty respondents with and without an art-and-design-based background were asked to describe their feelings in their words as they touched the cases as well as explain them by provided words. The results show that different surface textures did evoke different respondents' feelings of which those familiar with the design were able to express a wider range. All participants were able to describe both the initial sense of physicality and complex feelings toward every textured surface investigated.

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“…The outcome of the study was a correlation coefficient of R 2~0 .6 between the physical characteristics (R a ) and roughness perception. [10] Hollins and Bensmaia reviewed the correlation between measureable surface characteristics and roughness perception. Their conclusion included that the spatial period (>0.2mm) of relatively rough surfaces is a good parameter for perceived roughness.…”

Section: State Of Researchmentioning

confidence: 99%

Correlation of the Haptic Perception and Technical Parameter

Neumann¹,

Schmitt²

2015

17th International Congress of Metrology

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Abstract.A priori knowledge of the customer's perception of a product is a precondition to reduce efforts in product development and therefore diminish costs. This paper presents the results of a study analyzing the correlation between the haptic perception of surfaces and the technical measured parameters using the example of roughness. A methodology has been developed that allows objectifying specific haptic quality characteristics. Important impacts on the perception are the structure and the material of the surfaces. Three experimental studies have been conducted to investigate specific characteristics of haptic perception. The first study examines the different haptic perceptions regarding different geometrical surface structures, assuming that the subjects are able to differentiate geometrical surfaces with different technical parameters. The second experiment studies the perceived haptic relation between two surfaces that have the same technical roughness, but differ in surface structure. The structure types can be differentiated in natural (stochastic, e.g. leather) and in artificial (geometrical) surfaces. The third study concerns the hedonic evaluation of previously analyzed natural and geometrical surfaces to identify the preferences of the customer. The presented findings enable the application of the methodology in terms of customer orientated product development. Résumé. A priori la connaissance de la perception du client d'un produit est une condition préalable pour réduire les efforts dans le développement de produits et donc de diminuer les coûts. Cet article présente les résultats d'une étude analysant la corrélation entre la perception haptique des surfaces et les paramètres mesurés techniques utilisant l'exemple de la rugosité. Une méthodologie a été développée qui permet d'objectiver les caractéristiques spécifiques de la qualité haptiques. Des impacts importants sur la perception sont la structure et le matériau des surfaces. Trois études expérimentales ont été réalisées pour étudier les caractéristiques spécifiques de la perception haptique. La première étude examine les différentes perceptions haptiques concernant différentes structures de surface géométriques, en supposant que les sujets sont capables de différencier les surfaces géométriques avec différents paramètres techniques. La deuxième expérience étudie la relation perçue haptique entre deux surfaces qui ont la même rugosité technique, mais qui diffèrent par la structure de surface. Les types de structure peuvent être différenciées en naturel (stochastique, par exemple, cuir) et artificiels (surfaces géométriques). La troisième étude concerne l'évaluation hédonique des surfaces naturelles et géométriques précédemment analysés pour identifier les préférences du client. Les résultats présentés permettent l'application de la méthodologie en termes de client orienté le développement de produits.

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Materials’ tactile testing and characterisation for consumer products’ affective packaging design

Cited by 119 publications

References 19 publications

Specification of Individuality in Causal Relationships among Texture-related Attributes, Emotions, and Preferences

Specification of Individuality in Causal Relationships among Texture-related Attributes, Emotions, and Preferences

The Influence of Textured Surfaces of Cosmetic Packaging on Consumers' Feelings

Correlation of the Haptic Perception and Technical Parameter

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