Materialism and well-being: the moderating effects of religiosity on young Malaysian consumers

Choong, Kwai Fatt; Ong, Fon Sim; Moschis, George P.

doi:10.1080/13617672.2013.801693

Cited by 12 publications

(8 citation statements)

References 26 publications

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“…The study extends the theoretical investigation on religiosity. Several empirical studies originally conceptualised religiosity as not being an integral component of consumer behavioural dispositions (Choong et al, 2013;Erol and El-Bdour, 1989;Helms and Thornton, 2012). Contrary to this conceptualisation, the present study finds that religiosity has positive and significant roles on consumers' behavioural intentions.…”

Section: Discussioncontrasting

confidence: 95%

Perceivedihsan, Islamic egalitarianism and Islamic religiosity towards charitable giving of cashwaqf

Rizal

Amin

2017

JIMA

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Purpose The purpose of this study is to develop a conceptual model explicating Muslims intention towards charitable giving of cash waqf. Drawing from altruism theoretical paradigm, the present study investigates the role of perceived ihsan, Islamic egalitarian and Islamic religiosity on cash waqf contribution. Design/methodology/approach The survey method using Islamic banking respondents were exploited for data collection. A total sample of 264 completed questionnaires were analysed. Findings The results of exploratory factor analysis indicate strong constructs nomological validity. The structural equation modelling using path analysis was also performed to estimate the proposed research framework. The result of model testing shows significant relationship between perceived ihsan, Islamic egalitarian and Islamic religiosity on cash waqf contribution. Practical implications The results suggest that perception of ihsan and notion of equality significantly influences Muslims’ sense of religiosity, which subsequently encourages the generosity giving behaviour of waqf. Implications of the findings and suggestions for future research are also discussed. Originality/value The study introduces two new dimensions of perceived ihsan and Islamic egalitarian. Specifically, the present study offers fresh new insights of charitable giving of cash waqf behaviours from Islamic perspective.

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Section: Discussioncontrasting

confidence: 95%

Perceivedihsan, Islamic egalitarianism and Islamic religiosity towards charitable giving of cashwaqf

Rizal

Amin

2017

JIMA

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“…More materialistic children and adolescents also show less interest in school ( Goldberg, Gorn, Peracchio, & Bamossy, 2003 ), have poorer motivation for learning in school ( King & Datu, 2017 ; Ku, Dittmar, & Banerjee, 2012 ) and actually show poorer academic performance ( King & Datu, 2017 ; Ku, Dittmar, & Banerjee, 2014 ). Such negative consequences of materialism on well-being have been replicated in different cultural contexts ( Karabati & Cemalcilar, 2010 ; Ryan et al, 1999 ; Stevens, Constantinescu, & Butucescu, 2011 ), including the Philippines ( King & Datu, 2017 ) and other Asian countries ( Choong, Ong, & Moschis, 2013 ; Kasser & Ahuvia, 2002 ; Ku et al, 2012 , 2014 ).…”

Section: Materialism Well-being and Gratitudementioning

confidence: 95%

Associations between materialism, gratitude, and well-being in children of overseas Filipino workers

2018

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Children left behind by parents who are overseas Filipino workers (OFW) benefit from parental migration because their financial status improves. However, OFW families might emphasize the economic benefits to compensate for their separation, which might lead to materialism among children left behind. Previous research indicates that materialism is associated with lower well-being. The theory is that materialism focuses attention on comparing one’s possessions to others, making one constantly dissatisfied and wanting more. Research also suggests that gratitude mediates this link, with the focus on acquiring more possessions that make one less grateful for current possessions. This study explores the links between materialism, gratitude, and well-being among 129 adolescent children of OFWs. The participants completed measures of materialism, gratitude, and well-being (life satisfaction, self-esteem, positive and negative affect). Results showed that gratitude mediated the negative relationship between materialism and well-being (and its positive relationship with negative affect). Children of OFWs who have strong materialist orientation seek well-being from possessions they do not have and might find it difficult to be grateful of their situation, contributing to lower well-being. The findings provide further evidence for the mediated relationship between materialism and well-being in a population that has not been previously studied in the related literature. The findings also point to two possible targets for psychosocial interventions for families and children of OFWs.

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“…In the Malaysian context, a number of studies showed that the differences among generational cohort profiles contributed to the differences in the attitudes towards advertising, well-being, materialism, consumer preferences, and consumption (e.g. Choong et al, 2013;Fon Sim Ong et al, 2008;Moschis & Ong, 2012;Ting & De Run, 2012;. Hence, the current study believes that external events have an impact on Malaysian consumers as suggested in the previous studies.…”

Section: Generational Cohort Studies In Marketingsupporting

confidence: 52%

The Influence of Generational Cohort and Self-Congruity in Social Sponsorship: a Study in a Developing Country

Sharipudin¹

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<p>Social sponsorship has increased interest both in the academic area and in practice as a marketing communication tool to achieve brands’ objectives. Participation in social sponsorship enhances a brand’s goodwill and brand equity as well as image. Despite growing interest in social sponsorship, few studies have utilised generational cohort and self-congruity theory in one study, especially in a social sponsorship context. This study explored how generational cohorts’ self-congruity influences sponsorship attitude within social sponsorship, particularly in the context of a developing country, Malaysia. Three specific questions have been raised: (1) does self-congruity of different generational cohorts affect preferences for social sponsorship programmes? (2) Does it affect sponsor attitudes and loyalty? (3) To what extent does ethnicity impact generational cohorts’ preferences for sponsorship programmes? This study believes that generational cohorts have varying degrees of self-congruity, and a brand might consider participating in social sponsorship programmes congruent with its target consumers. This study applied generational cohort theory as a segmentation technique to identify consumers’ characteristics and the segmentation of the consumers. Besides, self-congruity theory was used to evolve the degree of consumers’ self-congruity with social sponsorship programmes based on generational cohort profiles (e.g. characteristics, preferences, and attitudes). Malaysia was chosen as a context for this study because of the country’s ethnic diversity, as well as being a plural society where all ethnic groups experience socialisation processes separately. An experimental method was applied in this study. Among the respondents, there were two generational cohorts (Boomers and Generation Y) and two ethnic groups (Malays and Chinese). The respondents included current students, alumni, students’ parents or relatives, and staff of Malaysian public universities. In total, this study collected 501 useable responses among the treatment and control groups. Single and multi-group analysis was applied to analyse the data since this study aimed to investigate differences between generational cohorts and ethnic groups with respect to attitudes towards sponsorship and brand loyalty. Hence, a combination of analysis methods has been employed such as the t-test, ANOVA and Covariance-based Structural Equation Modelling (SEM). This study found that generational cohort profiles influenced consumers’ responses on perceived congruency with a social sponsorship programme (i.e. event, brand and media). Findings from the research suggest that consumers held a more favourable attitude towards social sponsorship and brand loyalty that was congruent to them. On the other hand, both generational cohorts did not statistically differ on their attitudes toward sponsorship for international events and brands. In terms of ethnicity, the study found mixed findings on social sponsorship preferences and sponsorship attitudes. Interestingly, this study found that ethnicity affects Malays and Chinese Gen Y’s attitudes towards sponsorship on both brand conditions (i.e. ethnic-based and international) since both ethnic groups perceived congruency differently. This study contributes to the growing body of research on social sponsorship since it is the first study that attempts to utilise Generational Cohort Theory and Self-congruity theory in a social sponsorship context and developing country. It also contributes to developing and empirically testing models in heterogeneous environments (i.e. across generational cohorts and in a multicultural society), especially in a developing country. From a managerial perspective, this study allows brands to identify a social sponsorship programme’s congruence with its own consumers’ self-congruity. Brands will then be able to implement social sponsorship programmes that are congruent with their target consumers and that achieve their objectives.</p>

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Materialism and well-being: the moderating effects of religiosity on young Malaysian consumers

Cited by 12 publications

References 26 publications

Perceivedihsan, Islamic egalitarianism and Islamic religiosity towards charitable giving of cashwaqf

Perceivedihsan, Islamic egalitarianism and Islamic religiosity towards charitable giving of cashwaqf

Associations between materialism, gratitude, and well-being in children of overseas Filipino workers

The Influence of Generational Cohort and Self-Congruity in Social Sponsorship: a Study in a Developing Country

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