Material expression and maternalism in mary baker eddy?s boston churches: how architecture and gender compromised mind

Kilde, Jeanne Halgren

doi:10.2752/174322005778054230

Cited by 13 publications

(2 citation statements)

References 5 publications

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“…Second, the mark was also exclusively incorporated into the design and architecture of the Mother Church in Boston. 110 With these two authorized uses, the cross and crown seal linked distributed, authorized texts to their nodal source in the Mother Church, with Eddy's works of authorship visually reminding readers of its ecclesiastical origin. This approach continued after Eddy's death in 1910, with her prohibitions gaining additional legal authority once the cross and crown was formally registered as a trademark.…”

Section: The Cross and The Crownmentioning

confidence: 99%

Cross and Crown™: Trademarks and the Legal Naming of American Religions

Ventimiglia

2023

Religion and Am. Culture

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Can religious organizations use American trademark law to assert control over the name of a religion? Further, what is the relationship between a religious organization as guarantor of fundamental spiritual truths and the signs by which it is known? To answer these questions, this article traces the history and role of trademarks in American religion with a focus on Christian Science's faith-branding strategy. This narrative explores the religious use of trademarks as an emergent strategy in the early twentieth century to manage religious practice through brand management and trademark law. Using a combination of archival research and legal analysis, this article explores legal debates about the place of trademarks in American religion followed by a close analysis of the Church of Christ, Scientist—an American religious organization “discovered and founded” by Mary Baker Eddy in the late nineteenth century—which is exemplary in the way it strategically utilized branding and marking strategies as a means of distinguishing Christian Science within a diverse marketplace of competing turn-of-the-century spiritual practices. This article argues that religious trademarks, while controversial, can be used to secure legal authority over licensed Churches, teachings, and materials in lieu of established Church hierarchy. This article interrogates the nature and origins of religious trademark strategies to demonstrate that religious organizations like the Church of Christ, Scientist could operate as particularly savvy users of the law to establish spiritual authority via control of the religious name.

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Section: The Cross and The Crownmentioning

confidence: 99%

Cross and Crown™: Trademarks and the Legal Naming of American Religions

Ventimiglia

2023

Religion and Am. Culture

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“…The second perspective, while acknowledging the important symbolic functions of religious material culture, has focused more attention on how the physical characteristics of objects play an important constitutive role in forming and consolidating religious identities (e.g., Engelke ; Keane ; Kilde ; Konieczny ; Mahmood ; Morgan ; Orsi ; Promey ; Zubrzycki ). While the actual kinds of material investigated vary substantially from study to study, scholars who focus on the material characteristics of religious artifacts converge on the importance of what one might term the religious object's presentational dimension.…”

Section: Literature and Theoretical Framework: Conceptualizing Religimentioning

confidence: 99%