Matching theory applied to MLB team-fan social media interactions: An opportunity for behavior analysis.

Reed, Derek D.

doi:10.1037/bar0000026

Cited by 6 publications

(5 citation statements)

References 19 publications

(19 reference statements)

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“…Moreover, the predictive value of the matching law could be assessed by evaluating how sensitivity/bias for pitch selection at the minor league level predicts pitching performance and subsequent time spent in the minor league/major league levels. Such work will continue to translate and extend matching theory to novel, naturalistic contexts (see Reed, 2016).…”

Section: Resultsmentioning

confidence: 99%

Further application of the generalized matching law to multialternative sports contexts

Falligant

Cero

Kranak

et al. 2020

J of App Behav Analysis

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Cox et al. (2017) successfully applied the multialternative version of the generalized matching law (GML) to pitch selection among a sample of Major League Baseball (MLB) pitchers. The purpose of the present study was to replicate and extend these findings by fitting the multialternative GML to pitch data among a sample of MLB pitchers with varying levels of success in the major leagues. We also examined how matching parameters changed as a function of novel antecedent game contexts such as the infield shift, game location, and number of times the pitcher faced the batters in the batting order. These results replicate the findings from Cox et al. and suggest the multialternative GML is a robust descriptor of pitch selection among MLB pitchers. Together, these findings further extend the generality of the multialternative GML to naturalistic, nonlaboratory environments.

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Section: Resultsmentioning

confidence: 99%

Further application of the generalized matching law to multialternative sports contexts

Falligant

Cero

Kranak

et al. 2020

J of App Behav Analysis

View full text Add to dashboard Cite

show abstract

“…Social media is also an important vehicle in sport to enhance the relationship between athlete celebrities and sport fans [48]. However, it may not be an effective communication channel in athlete celebrity scandals because sport fans may not be able to see how sincerely athlete celebrity respond to the scandal situation, and sport fans perceive the scandal response based only on text messages or pre-recorded videos on social media.…”

Section: Discussionmentioning

confidence: 99%

How Crisis Journalists Can Magnify the Voices of Poor, Marginalized Communities of Color

Chaney

2017

Int. j. crisis commun.

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In light of the historical animus that exists between poor, marginalized communities of color and members of law enforcement, this manuscript will focus on the role of crisis journalists in helping bridge this divide. Research abounds regarding the many physical, psychological, financial, legal, and social inequities between poor, marginalized communities of color, and as such, members of this group have come to accept that: (1) no one wants to hear about their experiences; (2) no one cares about their experiences; or (3) no change will come from voicing their experiences. Given these realities, I will provide specific ways that crisis journalists can encourage members of this group to share their experiences, why it would be advantageous for crisis journalists to offer their findings to law enforcement and members of the judiciary to provide a deeper (gives a contextual understanding of the lives of poor, marginalized communities of color). Furthermore, I discuss how crisis journalists can work with other professionals (researchers, practitioners) to create a Community of Care. Keywords: Community of Care, Crisis Journalists, Law Enforcement, Poor Communities, Practitioners, Qualitative, Researchers, Social Inequity.

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“…( 2016),Pronschinskeetal. (2012), Reed(2016),andWatkins(2014.Theseearlierstudiesfoundsupportingevidenceforthe (Reed,2016;Williams&Chinn,2010).Byencouragingfanstocommunicateandnetwork, thefansarestatisticallylikelytochoosetopurchasemoreticketstothegamesastheyfeelacloser bondtotheteam.Themodelsupportstheimportanceofcreatingarelationshipmarketingstrategy throughtheuseofFacebook,butdoesnotaddressthecontentonthefanpageasdiscussedinmuch oftheliteratureonrelationshipmarketing.…”

Section: Recommendationsmentioning

confidence: 99%

Creating a Fan Community for Sport Teams Through Social Media

Rufer

2019

International Journal of Social Media and Online Communities

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With so many people using social media, it is no surprise that sports team at all levels are looking to use social media to increase interactions with the spectators. Consumers appear to choose to use social media to connect with the team, other fans, and feel a sense of belonging to a community. There are many articles that discuss the relationship between social media and sport; however, many of them are not supported with empirical data, nor do they address the gap between fan communities and behavior. This study uses empirical data to try to prove that there is a relationship between social media and creating a brand community for teams in the National Basketball Association (NBA). It adds to the literature by providing empirical evidence between fan communities and fan behavior.

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Matching theory applied to MLB team-fan social media interactions: An opportunity for behavior analysis.

Cited by 6 publications

References 19 publications

Further application of the generalized matching law to multialternative sports contexts

Further application of the generalized matching law to multialternative sports contexts

How Crisis Journalists Can Magnify the Voices of Poor, Marginalized Communities of Color

Creating a Fan Community for Sport Teams Through Social Media

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