Abstract. We investigate a chromospheric scenario to explain the characteristics of the far-UV emission lines of β Pictoris, revealed by FUSE spectra of this famous circumstellar disk system. The model assumes a thin region heated up to a few 10 5 K located close to the stellar photosphere. The resonance lines of C III at 977 Å and O VI at 1032-1037 Å, seen in emission, are produced in this chromosphere-transition region complex. Using complementary data in the mid and near UV (specifically, a resonance doublet of C IV at 1548-1550 Å and Mg II h & k), we show that the whole dataset is remarquably well reproduced by the model. In addition, we investigate the properties of the C III* multiplet at 1176 Å and conclude that this line likely forms in a weak warm wind, originating from the prominent circumstellar disk of β Pictoris. Finally, radiative losses have been calculated and have provided estimates of the amount of non radiative energy dissipated in the external atmosphere of β Pictoris, which is a measure of the star's activity level. Such behavior for an A5 V star presents a challenge for both evolution and activity models since the former predict that main-sequence A stars should not be active, while the latter are unable to quantitatively account for the characteristics of the chromospheric heating of β Pictoris.