“…Additionally, hand measurements are subject to human error and subjectivity in where measurements are taken from, and 3D scanning eliminates this likelihood of invalid and unreliable measurements [2]. 3D scanning has made it significantly easier to collect, aggregate and analyze anthropometric data and in turn, have made the collection of body measurements from a large group of consumers faster, cheaper, more accurate, and overall more efficient than a traditional population study, allowing for more frequent data collection [7]. Furthermore, the better a retailer can understand their current customers and their body types/fit preferences, the more informed they can be on what they buy from their suppliers, lessening the amount of returned products and lost profits.…”