Mass customization strategy development by FIRM

Exploring the impact of Customization Strategy, Product Variety on Operational Performance in Automotive Manufacturing Industry

“…The cellular processing, for instance, makes it possible to manufacture a wide variety of products with an effective mass production by merging products or parts with identical manufacturing and design characteristics into families and setting aside processes or cells for their production. Therefore, as advanced technologies and sophisticated corporate control are used, the effect of the product variety can be reduced (Pishdad and Taghiyareh, 2011) regarded product complications as having a major influence in automotive part development on the costs of inspection, quality assurance and equipment maintenance. Problems with quality and rework will escalate with an expanded variety of products and technological change due to the variation of products contributing to more difficult activities and preparation changes that involve more monitoring effort.…”

“…Chinese companies must define the potential effect of the product variety on operational performance, which might vary from the degree of customization, before deciding suitable solutions and strategies for the management of the product variety (Nahmens and Bindroo, 2011). Many Chinese automakers have in particular started realizing that there is a compromise between product variety and operational performance (Pishdad and Taghiyareh, 2011). Numerous approaches for enhancing operating efficiency have been proposed to handle the effect of the product variety (Lyons et al, 2020).…”

Influence of Manufacturing Process Modularity on Lead Time Performances and Complexity

“…It is due to the fact that modularity creates system information on different levels to support Industry 4.0 or smart manufacturing in a sustainable way [1]. In relation to manufacturing systems, modularity is considered an effective approach, e.g., to minimize production costs [2], to increase flexibility of smart manufacturing systems [3], and to improve readiness for mass customization [4]. Therefore, modularity is seen as a tool that improves the productivity and efficiency of manufacturing processes.…”