Mass Customization of Services

Abstract

Different configuration problems at different stages in the service life cycle. By Jose Angel Lakunza, Juan Carlos Astiazaran, Maria ElejosteConfiguring an open pipeline fulfilment system -a simulation study in an automotive context. By Philip G. Brabazon, Andy Woodcock, Bart L MacCarthyReplanning in an open pipeline fulfilment system -a simulation study in an automotive context. Topics of the IMCM'08 & PETO'08 and this book are: Mass customization in service, mass customizing financial services, mass customization in supply networks, implementation issues in logistics, product life cycle and mass customization. The research field of mass customization is more than 15 years old but as the topics illustrate, quite a diverse field. This is expected to continue as long as all fields continue to evolve in their own direction. From a research point of view this provides an opportunity as practitioners from diverse fields have an interest in meeting and sharing ideas. The IMCM'08 & PETO'08 is one such opportunity.We would like to offer our special thanks to the authors who by submitting their work made this conference possible and thereby continue to support this conference as a platform for mass customization research. AbstractThe rules and practices of supply-side collaboration changed with the automaker moving to modular assembly, and modular supply becomes dominate of the emerging automotive industry. The major purpose of this paper is to identify how modular supply affects the supply-side collaboration, and how to organize the upstream supply network effectively to supply these two type modules. Based on the case studies in Chinese automotive industry and literature reviews, we conclude that there are two type modules, fully integrated module and partial integrated module, and there are two types module supplier correspondingly. This paper observes the supply-side collaboration not only on the function level to identify the function deployment among design, production, inbound logistics and information, but also on the role level to analysis the relationship among automaker, module supplier and 3PL provider. And we summarized the findings into a 3C framework followed the 3C framework approach, which includes the context and capability requirements for supply-side collaboration when providing the two different type modules, and the configuration regarding the upstream supply network structure, the supply side collaboration process structure, and the supported information architecture.