Mass Communication

McQuail, Denis

doi:10.4135/9781446262467

Cited by 119 publications

(134 citation statements)

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“…D: they should be independent. E: they should be in single categories [21]. Then there are some statistical categories in this paper.…”

Section: A Media Content Analysis Methodsmentioning

confidence: 99%

Research on Chinese University Students’ Media Images

Zhang¹,

Yu²

2013

IJACSA

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Abstract-At present, university students, as the "after 90" and a new generation of young intellectuals, are being paid generally attentions by mass media. Nevertheless, university students' public images are on a decline as they have negative news appeared ceaselessly. Contemporary university students are becoming a group of people who are gazed at fixedly by the media. Moreover, the media keeps gazing at them and help them to build university students' media images. However, this kind of media behavior affects public judgments on university students' images. Furthermore, in the eye of the public, university students' images become serious distortion.

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“…D: they should be independent. E: they should be in single categories [21]. Then there are some statistical categories in this paper.…”

Section: A Media Content Analysis Methodsmentioning

confidence: 99%

Research on Chinese University Students’ Media Images

Zhang¹,

Yu²

2013

IJACSA

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“…Specifically, the extensive literature on framing has preferred research into how the frames become contested and negotiated over research into elite control as exercised by those with power in society with access to the means of producing and distributing mass communications (Baran & Davis, 2015). This contention needs to be examined because it should not be assumed that, when 'national unity' is promoted by the ruling elites by disseminating messages through the media, that their interests and those of the people are necessarily the same (Anuar, 2014;Khattab, 2006).…”

Section: Strategic Communications and Framing Theory: A Rationalementioning

confidence: 99%

“…This also means explaining two things: first, how 'national unity' serves as an important link for the elite to persuade the public to support national objectives (Halloran, 2007); and secondly, how the elite frames are contested and negotiated (Baran & Davis, 2015). Although PSAs are thoroughly reviewed in Chapter 3, in this thesis, the term can also refer to Government's advertisements.…”

Section: Public Service Announcements (Psas)mentioning

confidence: 99%

“…Specifically, it aims to understand not only the construction of meanings -i.e. how 'national unity' serves as an important link for the elites to build the connections with the public but also how the elites frames are contested and negotiated (Baran & Davis, 2015 Hallahan et al, 2007;Kozolanka, 2015;Mahoney, 2010;Molleda & Roberts, 2010;Schoenberger-Orgad & Toledano, 2011). This study investigates this gap in the context of the construction of 'national unity' from a multicultural perspective, focusing on the elites and audiences as actors in the strategic communication process.…”

Section: Introductionmentioning

confidence: 99%

“…In other words, this chapter primarily justifies the relevance of this thesis's theoretical framework for analysing how 'national unity' is constructed by the Government and interpreted by the audiences of different ethnic groups. This chapter therefore also addresses the gap in framing theory that until now has not addressed how frames are constructed and interpreted by audiences, specifically in circumstances where the frames become contested and negotiated (Baran & Davis, 2015), within a culturally diverse society.…”

Section: Introductionmentioning

confidence: 99%

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Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia

Tajuddin¹,

Amalina²

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This thesis investigates the construction of 'national unity' within the culturally diverse society of Malaysia. Specifically, it aims not only to understand how 'national unity' is constructed by the ruling elites but also how these dominant frames are contested and negotiated by people of different ethnic groups. Indeed, the issue of 'national unity' in Malaysia is controversial and complex. The country faces ongoing challenges, many related to the divisive legacies of the British colonial system; its recent history has been marked by struggles around questions of ethnicity, nationalism, elite power, and the status accorded to ethnic Malays -the Bumiputera, or 'People of the Soil' -post-independence. On the other hand, the country is well-known for its cultural heterogeneity and Drawing on framing as the theoretical and methodological framework for this research, the objectives of this study are firstly, to examine how 'national unity' is constructed through these PSAs, and secondly, to explore the intended audiences' perceptions of those PSAs and the frames underpinning these perceptions. To achieve these outcomes, the research develops a framing analysis of a 102-item sample of PSAs in the form of print, broadcast, and online media promoting 'national unity' and social cohesion, published by the Malaysian government between 2009 and 2014. The results of a series of six focus groups representing the three major ethnic groups in Malaysia -Malays, Chinese, and Indian -are also analysed, using a framing approach. The findings suggest that multiple, often conflicting frames are involved in making sense of 'national unity'; contested narratives of nationhood and ethnic identity are identified as central themes in the analysis. In specific, the Government's construction of 'national unity' discovered two dominate: nationalism frame and multiculturalism frames, while audience's construction of 'national contested ii these frames at times and added a different, oppositional frame: political frame. These findings reinforce the importance of understanding processes of strategic communication in complex, multicultural contexts, involving multiple actors with competing ways of framing the issue. Indeed, the possibility of genuine social cohesion relies on understanding and addressing this very complexity.iii

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Emotions in fear communication: A cross‐cultural neuromarketing approach

Mas,

Gómez,

Carrero

2023

Psychology and Marketing

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This research analyzes how the receiver's emotional response to fear communication differs across cultural groups of origin (Europe vs. Latin America), as well as individual traits such as the level of fear of each individual, motivated by the lack of previous studies that address the receiver's reaction from a cross‐cultural perspective in this type of communication. To achieve this objective, this work was born from the conjunction of two lines of research, which are synergistic. On the one hand, we have focused on works based on the theory of the appeal to fear, which, as we have seen, discusses the different reactions that the news receiver may have to fear communication. On the other hand, studies concerning the uncertainty avoidance theory explain different emotional behaviors in the face of fear, depending on the individual's cultural biases. We analyze whether the culture of origin moderates the emotional response to this type of communication, as well as whether culture of origin also influences the relationship between the level of personal fear and the emotion felt about the fear communication. To answer these questions, we have used neuromarketing techniques to analyze the emotional response to a series of images taken from The New York Times, the most widely‐circulated English‐language general daily newspaper. We selected these images by grouping the issues that generated the most concern among the world's population in 2022. The present research results indicate a significant discovery: persons originating from Latin American cultures displayed a notably more significant emotional response to fear communication than individuals from European cultures. This underscores the major impact of cultural context on the emotional processing of fear communication.

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Mass Communication

Cited by 119 publications

References 0 publications

Research on Chinese University Students’ Media Images

Research on Chinese University Students’ Media Images

Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia

Emotions in fear communication: A cross‐cultural neuromarketing approach

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