“…Although wearing masks in public has become a social norm (Betsch et al, 2020), the prevalence of masks has been uneven. Studies have found Asian populations to be more likely to wear masks in public than white populations (Trevas et al, 2023), and shoppers in urban or suburban areas are four times more likely to wear masks than shoppers in rural areas (Haischer et al, 2020). Indeed, Recent studies have indicated that attitudes and actions towards mask-wearing vary signi cantly among groups with different cultural backgrounds, education levels, or socioeconomic levels, even under the same external conditions, information, or policies (Joia, Michelotto & Lorenzo, 2022).…”