“…A man takes pride in his phallus, and this pride demonstrates his assertiveness, aggression and strength through the means of speaking, extending, thrusting, and penetrating. More specifically, the phallus is characterised by self-display, haughty reserve, and an instrument of aggression, recklessness, misogyny, and an excessive need to display one's potency (Diamond, 2006(Diamond, , p. 1101. Haddon (1998cited in Cossins: 2000 states that the key characteristics of masculine sexual ideals are; potent, penetrating, outward thrusting, initiating, forging ahead into virgin territory, opening the way, sword line, able to cut through, able to clear or differentiate, goal-oriented, to the point, focused, directive, effective, aimed, hitting the mark, strong, erect.…”