“…Limor Shifman and Dafna Lemis (, 256) explain that postfeminist discourses—in particular those that are expressed in the context of Internet humor—often employ irony as a “way to ‘have it both ways,’” couching ostensibly subversive humor within a broader, more conservative, framework. Two types of Internet humor identified by Shifman and Lemis (, 261, 265) are “Mars and Venus” humor that “highlights gender differences between men and women,” and “Girl Power” humor that asserts that “being a strong, successful, sexual, and independent woman does not negate the pleasure of embracing feminine qualities and performances.” Our analysis will demonstrate the ways in the “Texts from Hillary” meme replicated both of these humor types, which Shifman and Lemis (, 266) assert align with “key elements of post‐feminist sensibility,” namely, the “ ‘reassertion of sexual difference’ and ‘individualism, choice and empowerment.’” Postfeminist humor is appealing not just because postfeminist narratives fit within conservative frameworks, but also because they introduce a sense of playfulness into conversations about gender that some people perceive to be relatively humorless. Despite the long, rich history of feminist humor, its subversive nature has made it unpalatable and/or threatening to mass audiences.…”