Marktmacht und Meinungsmacht digitaler Plattformen

Gundlach, Hardy

doi:10.5771/9783845217901-53

Cited by 1 publication

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“…However, all digital services generally have in common that they are provided by centralised institutions, which themselves have a high degree of digitisation and are represented via digital platforms (Jaekel 2017;Kofler 2018). As a result, the business models are highly scalable, and corresponding organisations can have considerable market power (Gundlach 2009;Täuscher et al 2017). Thus, in this chapter, a digital service is understood to be a service offered on an online platform to solve a socially or individually relevant problem, in the course of the use of which personal data is collected, stored and processed by the offering institution.…”

Section: The Relevance Of Digital Consulting Platforms For Entreprenementioning

confidence: 99%

Blockchain as an Approach for Secure Data Storage on Digital Consulting Platforms

Gerth¹,

Heim²

2020

Digital Entrepreneurship

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This chapter examines the concept of data security in a society increasingly shaped by digital technologies. We show how secure data storage can be optimised regarding digital documentation in the implementation of health-related service offers based on established procedures. Security and privacy of data are therefore particularly important in this subject area since highly sensitive data is stored and processed during health-related online consultations. The advent of blockchain technology provides a valuable opportunity to create trust in digital platforms. After relevant concepts and terms have been clarified, the functionality of the blockchain in general, as well as the different types, will be discussed. From this, options for the use of online consulting are developed and illustrated on the basis of three use cases.

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Section: The Relevance Of Digital Consulting Platforms For Entreprenementioning

confidence: 99%