Abstract:Objective: in order to collaborate with the ongoing research program on how markets intersect and overlap, this theoretical essay introduces the notion of market interdefinition agencing. Theoretical framework: the theoretical framework draws on previous constructivist market studies on the process of framing, overflowing, translation, and agencing in a market interaction context. Methods: to illustrate the market interdefinition agencing, this article uses a theoretical essay on slow and fast food markets… Show more
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