Abstract:Multifaceted platforms that mediater online transactions between multiple users are called marketplaces. This new business model has expanded over the past 20 years and these companies have started offering some services. Research on such changes is scarce in Brazil. Thus, the present work aims to analyze the services offered by the four main companies that act as marketplaces in Brazil: Mercado Livre, B2W, Via Varejo and Magazine Luiza. It is a qualitative and descriptive research with secondary data and docu… Show more
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