Marketplace icon: the fashion show

Pinchera, Valeria; Rinallo, Diego

doi:10.1080/10253866.2019.1703699

Cited by 10 publications

(3 citation statements)

References 25 publications

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“…With the mature development of the clothing industry, clothing shows have risen rapidly (Pinchera;Diego, 2021, p. 479). As an emerging art industry, its definition can be understood from both narrow and broad perspectives.…”

Section: Definitionmentioning

confidence: 99%

Resolving the relationship between costume performance and body from the perspective of body philosophy

Xie,

2024

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With the times’ progress and the growth of culture and art, the clothing industry has ushered in new development opportunities in the market. As its expansion and extension, clothing performance not only has high ornamental value, but also can exist independently as an art. However, in shaping the artistic image of clothing performance, the main focus is on the presentation of external images, lacking the expression of the rhythmic and connotative characteristics of body movements, which not only weakens the visual effect of the performance, but also has an impact on its integrity and continuity. Therefore, understanding the relationship between clothing performance and the body, and promoting their mutual integration and penetration are of great value and significance for the current development of visual art. Body philosophy is a philosophical discipline that explores the body and bodily experiences. It is concerned with the way the body perceives and exists. This can help performers and designers think about how clothing shapes and expresses personal and social identity, and how the diversity and change of identity can be explored through costume performance. In order to deeply study the relationship between clothing performance and body, and improve the effectiveness of clothing performance, this article explains the relationship between body and aesthetics based on the development history, function and value of clothing performance, combined with body philosophy theory. From the perspective of body philosophy, the body is an indispensable factor in costume performance, and costume performance can achieve artistic expression of the body, both of which interact and promote each other. In the development of aesthetic activities, the connection of the two closely has important value for achieving higher levels of visual representation.

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Section: Definitionmentioning

confidence: 99%

Resolving the relationship between costume performance and body from the perspective of body philosophy

Xie,

2024

Trans/Form/Ação

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“…In line with a large majority of formerly published essays in Consumption Markets & Culture's "Marketplace Icons" series, analysis of facemasks shows how conflicting actors and forces drive iconisation. For instance, such tensions come across in recent contributions on beauty salons (Ourahmoune and Jurdi 2020), whose iconic success relied, among other forces, upon a paradoxical mix of scientific and magic arguments; corset and Spanx (Zanette and Scaraboto 2019), which gained iconic status via conflicting beauty and gender standards; fashion shows (Pinchera and Rinallo 2019), whose success derived from a net of tensions between haute-couture versus prêt-à-porter logics, and between property rights protection versus fashion imitation and mass-circulation; or tattoos (Patterson 2018) that became iconic by leveraging upon tensions between coolness and deviance, and between tattoo permanence and body transformation.…”

Section: Positioning This Essay Within Cmc's "Marketplace Icons" Seriesmentioning

confidence: 99%

“…This may result from the fact that, from a consumer culture perspective, market boundaries are fairly elusive to trace as far as consumption becomes less a matter of economic utility and more a question of mundane experience (Woodward and Holbrook 2013). Are catwalks (Pinchera and Rinallo 2019), denim (Miller 2015), sneakers (Denny 2020) and tattoos (Patterson 2018) marketplace icons or fashion icons? Are electric guitars (Ostberg and Hartmann 2015), rock festivals (Chaney 2020), rock 'n'roll (Drummond 2017), and vynil (Bartmanski and Woodward 2018) marketplace or contemporary music icons?…”

Section: Positioning This Essay Within Cmc's "Marketplace Icons" Seriesmentioning

confidence: 99%

Facemask: from pandemic to marketplace iconicity

Silchenko

Visconti

2021

Consumption Markets & Culture

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As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere. Relying upon secondary-data retrieved from mass media and scientific articles boomed during the pandemic, we propose a theoretically eclectic appraisal of (1) facemasks' iconisation, (2) the distinct systems raising masks to that iconic status, and (3) the "Marketplace Icons" series more broadly.

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Fashion Shows: The Greatest Show on Earth

SanMiguel,

Rus-Navas,

Sádaba

2023

Springer Proceedings in Business and Economics

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Fashion shows are one of the most important communication and marketing tools through which fashion brands their brand image, personality, values, and culture. Also, Fashion Shows give brands high visibility online and offline. This study presents the evolution of Fashion Show studies through the literature review and proposes to return to the four elements –model, location, theme, and final– that make up a great show and the spectacle effect explained by Duggan, 2001, with the aim of proposing a systematization of the analysis of Fashion Shows from the perspective of communication and marketing. Therefore, the research presents the analysis of the Balmain Spring Summer 2023 Fashion Show, studying the validity of the four elements and how these elements are developed nowadays.

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Marketplace icon: the fashion show

Cited by 10 publications

References 25 publications

Resolving the relationship between costume performance and body from the perspective of body philosophy

Resolving the relationship between costume performance and body from the perspective of body philosophy

Facemask: from pandemic to marketplace iconicity

Fashion Shows: The Greatest Show on Earth

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