Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon

Haynes, Paul; Hietanen, Joel

doi:10.1016/j.jbusres.2023.113940

Cited by 9 publications

(2 citation statements)

References 68 publications

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“…Trust is established through arrangements of sociomaterial metrics and mechanisms on peerto-peer platforms like Airbnb. Both attitudes of trust and distrust are equally important in trust-building, and when the sociomaterial arrangement fails, trust may deteriorate outside of the platform organization's control [29]. Blockchain technologies have the potential to facilitate trust in the sharing economy by providing an immutable audit trail and enabling digital exchange without the need for a trusted central authority.…”

Section: Trust In Platform Providers and Sharing Economymentioning

confidence: 99%

The Impact of Trust in Platform Providers on User Participation and Economic Benefits in the Sharing Economy in Indonesia

Akadji,

Marliani,

Laksono

2024

Econ. entrep.

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This research investigates the effect of trust in platform providers on user participation and economic benefits in the sharing economy within the context of Indonesia. Utilizing a quantitative approach, Structural Equation Modeling (SEM) with Partial Least Squares (PLS) path analysis was employed to analyze data collected from a sample of 150 participants. The measurement model assessment confirmed the reliability and validity of the latent constructs, while the structural model estimation revealed significant positive relationships between trust in platform providers and user participation, trust in platform providers and economic benefits, as well as user participation and economic benefits. Mediation analysis further demonstrated the mediating role of user participation in the relationship between trust in platform providers and economic benefits. The moderation analysis did not reveal any significant moderation effects. Overall, the findings contribute to understanding the dynamics of trust, user behavior, and economic outcomes in the Indonesian sharing economy context, offering insights for platform providers, policymakers, and researchers.

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Section: Trust In Platform Providers and Sharing Economymentioning

confidence: 99%

The Impact of Trust in Platform Providers on User Participation and Economic Benefits in the Sharing Economy in Indonesia

Akadji,

Marliani,

Laksono

2024

Econ. entrep.

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“…The unique characteristics of cryptocurrencies, such as immutability and openness, can enhance accountability and transparency, thereby fostering trust (Koroma et al, 2022;Tan & Saraniemi, 2023). Haynes and Hietanen note that this trust is decentralised, and so blockchain technology can reduce reliance on trusted third parties in transactions (Davidson et al, 2018;Haynes & Hietanen, 2023).…”

Section: Trust Transfer Theorymentioning

confidence: 99%

Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets

Babu,

Bason,

Porreca

et al. 2023

Psychology and Marketing

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This research investigates the extent to which sponsorships can be utilised to foster trust and reduce barriers to adopting new technologies. Using Crypto.com's sponsorship of the 2022 FIFA World Cup as the context, this mixed‐methods study utilises innovation resistance theory (IRT) and trust transfer theory (TTT) to investigate the extent to which such a sponsorship can increase trust and reduce barriers in innovative technologies such as cryptoassets, while also filling a research gap concerning consumer resistance to innovations in digital financial products and services. The findings of study 1, using a survey (n = 1081), and study 2 using interviews (n = 24) reveal that a positive image of sponsorship significantly influences favourability and interest, and trust of the product of the sponsor which subsequently reduces psychological barriers to adoption. Integrating the theoretical viewpoints of IRT and TTT, this study enhances our conceptual understanding regarding the psychological dimension of sponsorship and the extent to which a sponsorship generates interest, giving assurance and trust in the sponsor's product, and removing uncertainty; thus, reducing barriers to adoption.

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Guest editorial: A blockchain-based approach to marketing in the sharing economy

Tan,

Salo,

Brashear Alejandro

et al. 2024

Journal of Business Research

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Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon

Cited by 9 publications

References 68 publications

The Impact of Trust in Platform Providers on User Participation and Economic Benefits in the Sharing Economy in Indonesia

The Impact of Trust in Platform Providers on User Participation and Economic Benefits in the Sharing Economy in Indonesia

Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets

Guest editorial: A blockchain-based approach to marketing in the sharing economy

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