Marketing Ultra-Processed Food and Beverages to Children in Latin America: Business Responsibilities and State Duties

Abstract

Exposure to the marketing of ultra-processed food and beverages has been proven to be detrimental to children’s health. This article explores this issue from a business and human rights perspective, with the purpose of understanding businesses’ responsibilities and states’ duties with respect to the deliberate marketing of ultra-processed products to children. To this end, this article refers to the three pillars of the United Nations Guiding Principles on Business and Human Rights, as well as to international human rights law. Its analysis looks not only at the normative content of obligations, responsibilities and rights under international law, but also at their implementation and at current challenges within the Latin American context.