Marketing Trends within the Global Trading System

Baourakis, George; Mattas, Konstadinos

doi:10.1080/10454440903022273

Journal of Food Products Marketing

2009

DOI: 10.1080/10454440903022273

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Marketing Trends within the Global Trading System

George Baourakis¹,

Konstadinos Mattas²

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“…Existing research demonstrates that food production and marketing is a highly dynamic component of the world's economies (Baourakis & Mattas, 2009). The relationship between agricultural sector dynamics and economic growth have been cited in studies of not only developed (Tsakok & Gardner, 2007) and developing economies (Suryahadi, Suryadarma, & Sumarto, 2009), but also those economies in transition (Renko, Renko, & Polonijo, 2010).…”

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“…There is a growing intensity of international competition, increasing degree of the global market segmentation, and multitude challenges for agro-food companies in areas of product development, target marketing, and timing of market entry (Baourakis & Mattas, 2009). Marketing also contributes to agricultural products' exports through an emphasis on product quality, product diversification, and product promotions (Bianchi & Garcia, 2007).…”

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confidence: 99%

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Can Producing and Marketing Healthy Foods Create a Healthy Economy?

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mentioning

confidence: 98%

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Can Producing and Marketing Healthy Foods Create a Healthy Economy?

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Study of Consumer Preferences in Regard to the Blonde Orange Cv.Washington Navel“Arancia Di Ribera PDO”

Ingrassia

Sgroi

Tudisca

et al. 2016

Journal of Food Products Marketing

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Consumers’ attitude and preferences in regard to food ingre- dients, country of origin, social corporate responsibility toward the environment, and work conditions have changed over the last 10 years. Consumers are getting more educated and there- fore more sensitive around cultivation practices in agriculture and food processing, which increases concerns in regard to production practices in agriculture. Several studies have been conducted on consumers’ preferences about quality food, but not with regard to blonde oranges cv. Washington Navel culti- vated in southern Italy. This quality fruit is a niche product that achieved the Protected Designation of Origin (PDO) certifica- tion for high organoleptic properties and fine taste. In this study, by a survey of 400 Italian consumers, we discovered preferences in regard to the cv. Washington Navel PDO (Riberella) attributes and revealed variables that may influence consumers’ purchasing behavior. Cluster analysis, based on respondents’ rates on 20 attributes, revealed preference seg- mentation. Freshness, taste, and origin were the most impor- tant attributes for consumers, following visual appearance and quality/price ratio. In responding to the demands of consumers for quality fresh fruit, information about quality standards and about the Riberella PDO is poor. Therefore, there may be potential to develop specific policies and marketing strategies to product the position in the international market

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Marketing Trends within the Global Trading System

Cited by 2 publications

References 0 publications

Can Producing and Marketing Healthy Foods Create a Healthy Economy?

Can Producing and Marketing Healthy Foods Create a Healthy Economy?

Study of Consumer Preferences in Regard to the Blonde Orange Cv.Washington Navel“Arancia Di Ribera PDO”

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