Marketing Touchpoints — Value Is in the Eye of the
Beholder: Building Bridges with User Experience Tools

Heinze, Jill

doi:10.7771/2380-176x.8492

Against the Grain

2021

DOI: 10.7771/2380-176x.8492

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Marketing Touchpoints — Value Is in the Eye of the Beholder: Building Bridges with User Experience Tools

Jill Heinze¹

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Marketing Touchpoints — Value Is in the Eye of the Beholder: Building Bridges with User Experience Tools

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