“Marketing through Claims”: A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market
Alazne Arraztio-Cordoba,
Maria Jose Montero-Simo,
Rafael A. Araque-Padilla
Abstract:Food advertising, especially on packaging, impacts children’s choices. Food companies make different claims on packaging as a marketing techniques to make their products more appealing, enhancing their perceived healthiness, even in unhealthy products. Although the use of some claims is regulated, there are legal loopholes that could confuse young consumers and that concern global authorities. To shed light on the matter, it is necessary to have a comprehensive understanding of the performance of all types of … Show more
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