Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012

León-Flández, K.; Royo-Bordonada, Miguel Ángel; Moya-Geromini, María Ángeles; Bosqued-Estefanía, María José; López-Jurado, L.; Damián, Javier

doi:10.1007/s00038-018-1085-7

Cited by 13 publications

(8 citation statements)

References 35 publications

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“…It has been shown that foods advertised to children in different media are mostly products with less favourable nutritional compositions, which should be avoided in the context of a healthy diet [8,9,10,11,12]. Consequently, several countries have already adopted policies restricting children’s exposure to the marketing of less-healthy foods [13].…”

Section: Introductionmentioning

confidence: 99%

Marketing of Foods to Children through Food Packaging Is Almost Exclusively Linked to Unhealthy Foods

Lavriša

Pravst

2019

Nutrients

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The nutritional composition of foods marketed to children is important, as it can significantly influence children’s preferences. The objective of this research was to evaluate the presence of child-oriented food products in the food supply and to investigate their nutritional composition. The sample included 8191 prepacked foods in the Slovenian food supply available in the market in 2015. The nutrient profile (World Health Organisation Regional Office for Europe nutrient profile model) of the products with child-targeted promotions was compared to the nutrient profile of those without child-targeted promotions. Food categories with the highest proportion of products with child-focused promotions were “Breakfast Cereals” (17%), “Chocolate and Sugar Confectionery” (15%) and “Edible Ices” (13%). Altogether, 93% of all products with child-focused promotions and 73% of products without such promotions were classified as “not permitted”. The proportion of “not permitted” foods was significantly higher in products with child-targeted promotions, compared with products without child-targeted promotions (p < 0.0001), and this trend was observed in a majority of food categories. To protect children from exposure to the marketing of foods with less favourable nutritional compositions, public health strategies should be focused also towards limiting promotions of unhealthy foods to children on product packaging, not only in media.

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Section: Introductionmentioning

confidence: 99%

Marketing of Foods to Children through Food Packaging Is Almost Exclusively Linked to Unhealthy Foods

Lavriša

Pravst

2019

Nutrients

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“…Marketing and nutritional information powerfully influence food choices. Food marketing is a powerful driver of ultra-processed food consumption campaigns,35 36 with social and new media resulting in a closer interaction between consumers and brands 37–39. This is a potential policy area to develop in Brazil, building on an initiative such as the UK national 21:00 TV ban or advertising in public transport in London 40.…”

Section: Discussionmentioning

confidence: 99%

Projected impact of change in the percentage of energy from each NOVA group intake on cardiovascular disease mortality in Brazil: a modelling study

et al. 2022

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ObjectiveEstimate reductions in cardiovascular mortality achievable through improvement in nutrient intakes according to processing level (NOVA classification), that is, reducing consumption of culinary ingredients (G2), processed (G3) and ultra-processed foods (G4) while encouraging consumption of unprocessed and minimally processed foods (G1).DesignModelling study.SettingGeneral adult population of Brazil.ParticipantsMen and women aged 25 or more years (34 003) investigated in the Household Budget Survey 2017–2018, in the consumption data module.Main outcome measuresWe used the IMPACT Food Policy Model to estimate the reduction in deaths from cardiovascular diseases (CVD) up to 2048 in five scenarios with reductions in saturated fat, trans fat, salt and added sugar intakes resulting from changes in NOVA groups. (1) The optimistic scenario modelised an increase in the energy intake provided by G1 and a reduction in the energy intake from G2, G3 and G4, return to previous levels. (2) The minimal scenario modelised a 3.7% increase in the energy intake from G1, and a reduction in the energy intake from G4 to the 2008–2009 level. (3) The modest scenario only modelised a 25.0% reduction of the energy intake from G2 and G3. (4) The intermediary scenario modelised the minimal scenario plus a 25.0% reduction in the energy intake from G2. (5) Finally, the advanced scenario modelised the minimal scenario plus a 25.0% reduction in the energy intake from G2 and G3.ResultsProposed changes in the optimistic scenario could prevent or delay 52.8% CVD-related deaths by 2048. Changes modelled in the minimal, modest, intermediary and advanced scenarios may result in a 10.1%, 28.4%, 31.4% and 38.6% reduction in 2048 CVD mortality, respectively.ConclusionsSubstantial health gains can be achieved by improving the diet, through plausible modifications aimed at the level of processing as a tool for Brazilian food policies.

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“…Currently, little is known or monitored about the abusiveness of food advertising worldwide. As far as we are aware, most of the studies that analysed food advertising on TV focused their attention on advertising strategies ( Gómez et al ., 2017 ; León-Flández et al ., 2018 ; Kent et al ., 2011 ) rather than assessing abusive characteristics regarding current regulations. Even research from other countries that applied the INFORMAS protocol ( Kelly et al ., 2015 ; Allemandi et al ., 2018 ) did not approach the topic of abusive and misleading ads.…”

Section: Discussionmentioning

confidence: 99%

Abusive advertising of food and drink products on Brazilian television

Guimarães

Mais

Leite

et al. 2021

Health Promotion International

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In Brazil, any advertising strategies that take advantage of the child’s judgment or induce consumers to make harmful health choices are considered abusive. However, the efficacy of restrictions on their use on television (TV) food advertising remains poorly understood. This study analysed the extent and nature of abusive techniques according to national regulations and patterns in their use in food-related ads. Cross-sectional studyrecorded the programming of the three most popular TV channels (6 am–12 am), during eight non-consecutive days, in April 2018. Data collection was based on the INFORMAS protocol and two national regulations. Descriptive analyses were used to describe the types of food ads and abusive techniques used in ultra-processed products (UPP) ads. Principal component analysis was applied to identify patterns of abusive marketing techniques and to relate them to specific food groups. More than 90% of food ads included at least one UPP. Overall, 10.1% of UPP ads targeted children and 57.7% used some kind of abusive technique directed to children and adolescents. Most ads contained messages inducing harmful health choices did not present adequate and clear information about the product and contained more than one type of abusive technique. Four out of five patterns in the use of abusive techniques in UPP ads were specifically directed to children, and fast-food meals were associated with three out of five patterns. The high abusiveness of food advertising in UPP ads should be considered a public health concern given their impact on children’s food choices and health.

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Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012

Abstract: There is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.

Cited by 13 publications

References 35 publications

Marketing of Foods to Children through Food Packaging Is Almost Exclusively Linked to Unhealthy Foods

Marketing of Foods to Children through Food Packaging Is Almost Exclusively Linked to Unhealthy Foods

Projected impact of change in the percentage of energy from each NOVA group intake on cardiovascular disease mortality in Brazil: a modelling study

Abusive advertising of food and drink products on Brazilian television

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