Marketing Techniques Enhance Closed Innovation to form Open Innovation

Onișor, Lucian-Florin

doi:10.1016/s2212-5671(15)01395-7

Cited by 5 publications

(3 citation statements)

References 24 publications

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“…This peculiarity of marketing to optimize and restructure fundamentally any other science with which it came in contact, brought benefits in the fields innovations (Onisor, 2015). A marketing process solves different problems at all stages of the innovation project.…”

Section: Resultsmentioning

confidence: 99%

Innovations Marketing System at Enterprises

Sabirova¹,

Kovalenko²,

Davletgareev³

et al. 2017

European Proceedings of Social and Behavioural Sciences

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The demand for innovations at the enterprises of different industries grows every year. Innovative enterprises exist due to the unique products. The relevance of marketing activities while working with the innovation leaves no doubt. In this paper, we consider the marketing mix in introducing a new product to market. The innovations marketing system is developed on the basis of various Russian and foreign methods of innovative products introduction. A complex of marketing communications was thoroughly revealed by the example of the Russian company. The results of the research are methodological and practical marketing recommendations for company representatives. We used the methods of an experimental and theoretical level: synthesis, analysis and hypothesis. Information for the creation of marketing innovations complex was synthesized. The analysis of the company current situation and a list of new strategies on pricing and the introduction of new products were proposed. Profiles of potential consumers were compiled hypothetically.

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Section: Resultsmentioning

confidence: 99%

Innovations Marketing System at Enterprises

Sabirova¹,

Kovalenko²,

Davletgareev³

et al. 2017

European Proceedings of Social and Behavioural Sciences

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“…In recent years, a number of factors have contributed to the development of open innovation. Globalization of the economy generally facilitates inter-firm communication and participation in various projects [9], [10].…”

Section: Literature Reviewmentioning

confidence: 99%

The Proposal of Data Sharing Platform Principles for Academic Spin-off Companies

Boubin

2023

TEM Journal

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In order to streamline the technology transfer process, eliminate errors and speed up the implementation of new innovations, the author proposes basic principles for creating a platform for sharing information between spin-off companies, which will enable effective cooperation between individual entities with the potential to have a positive impact on the economic and technological environment. By studying research on the topic of strategy, innovation and data sharing, the author compiled the basic principles of the platform according to the qualitative Grounded theory method with regard to the practical usability of the created proposal.

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“…While Temel and Vanhaverbeke (2020) note that OI promotes external corporeal collaboration as a way to achieve maximal benefits, presently, theoreticians believe that the increase in the acceptance of OI models has been effective in becoming a leader in the market. As a result, various studies have investigated the use of OI models (Onior, 2015).…”

Section: Introductionmentioning

confidence: 99%

Why do organizations share their most important capital? The provision of an open innovation model based on human capital

Sahami

Safari

Ansari

et al. 2021

VJIKMS

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Purpose In this study, an open innovation (OI) model was designed in which the organization’s human resource systems comprise the main core. To identify the various dimensions of the model, this study aims to investigate how and under what conditions the organizations update and upgrade their knowledge and experiences in the human capital (HC) systems domain within the OI framework and in line with sharing them with other organizations. Design/methodology/approach In this qualitative study, the data were collected by means of semi-structured interviews and analyzed through grounded theory, which led to the extraction of the final model. Findings The implementation of the HC-based OI helps upgrade knowledge in the organization and industry knowledge, create win-win relationships and increase the interaction capital, power and credit of the organization. Originality/value In this study, HC systems have been regarded as the core of the OI model (rather than an intervening factor in OI). This is the main innovative aspect of the current study. In addition, the special attention paid to the inside-out approach to OI and the examination of the human and social aspects of inter-organizational knowledge sharing – particularly in the light of the fact that the study was carried out in a developing country – are the other innovative aspects of this study.

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Marketing Techniques Enhance Closed Innovation to form Open Innovation

Cited by 5 publications

References 24 publications

Innovations Marketing System at Enterprises

Innovations Marketing System at Enterprises

The Proposal of Data Sharing Platform Principles for Academic Spin-off Companies

Why do organizations share their most important capital? The provision of an open innovation model based on human capital

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