Marketing Strategy Analysis, Product Effectiveness, and Services of Bank Syariah Indonesia in Enhancing Competitiveness in Jambi City
Ary Dean Amri,
Dinda Angelina Ismanto,
Arnes Sopia
et al.
Abstract:This study aims to analyze the extent to which marketing strategy and the effectiveness of products and services contribute to enhancing the competitiveness of Bank Syariah Indonesia. The research method employed in this study is quantitative research. The research subjects are productive individuals in Jambi City, with a total of 100 respondents. Based on the results of the T-test and F-test for the variables (X1) marketing strategy and (X2) effectiveness of products and services, a significant value of 0.000… Show more
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