Marketing Strategy Analysis in Increasing the Volume of Package Delivery Services PT. Xyz

Abstract

Logistics is one of the main needs and various efforts are being made to fulfill it. These efforts include trading and exchanging goods and conducting social relations, namely by sending goods by individuals, companies and social groups. PT. XYZ is present as an expedition service startup company that offers various types of services with digital technology-based selling points that can be accessed via smartphones to make it easier for consumers. However, the very tight competition makes the company must determine an effective and efficient marketing strategy in increasing the volume of package delivery. This is what makes the author want to know how the right marketing strategy in increasing package delivery, the obstacles encountered and the solutions made by PT. XYZ. In this research method is descriptive qualitative approach, with data collection techniques through interviews, observation and documentation. Based on the results of marketing strategy research conducted by PT. XYZ is doing quite well in increasing the volume of package delivery, by collaborating with the marketing mix in the form of product, price, promotion and place to the fullest. Which at the same time can be used to overcome obstacles and present the solutions needed for companies.