1990 Help me understand this report
Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format
Abstract: Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.
Search citation statements
Paper Sections
Select...
Citation Types
0
0
0
Year Published
1998
2014
Publication Types
Select...
1
1
Relationship
0
2
Authors
Journals
Cited by 2 publications
References 2 publications
0
0
0
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
