Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin, Nuryakin; Suyanto, M.

doi:10.1080/23311975.2024.2329375

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2329375

|View full text |Cite

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Hussein Gibreel Musa,

Indah Fatmawati,

Nuryakin Nuryakin

et al.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2024

Publication Types

Select...

Article5

Relationship

Self Cite0

Independent5

Authors

Journals

Cited by 5 publications

References 56 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Investigating the Impact of push and pull motivations and Environmental Concerns on Sustainable Destination Loyalty

Musa,

Fatmawati,

Nuryakin

et al. 2024

E3S Web Conf.

View full text Add to dashboard Cite

This research investigates the mediating role of environmental concern in the relationship between motivational factors and loyalty to sustainable destinations among tourists. Through a quantitative survey design involving 201 international tourists visiting the Borobudur and Prambanan sites, we examined how push and pull motivational factors relate to sustainable destination loyalty and how tourists' environmental concerns influence these relationships. Our findings, derived from Structural Equation Modelling (SEM), found that environmental concern is significantly influenced by both push and pull factors, which, in turn, has a strong positive effect on sustainable destination loyalty. Moreover, environmental concern significantly mediates the relationship between both types of motivations and destination loyalty. The study adds to the existing knowledge by explaining how environmental concern serves as a connecting factor between tourist motivations and their commitment to sustainable tourism practices. It reinforces the importance of considering environmental values in tourism marketing and management strategies to enhance tourist retention and loyalty.

show abstract

Investigating the Impact of push and pull motivations and Environmental Concerns on Sustainable Destination Loyalty

Musa,

Fatmawati,

Nuryakin

et al. 2024

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

The role of persuasion by significant others and engagement in bank-switching intention

Bortne,

Bjornestad,

Arnestad

et al. 2024

J Financ Serv Mark

View full text Add to dashboard Cite

A person’s beliefs in individual abilities, such as self-efficacy or perceived behavioral control, profoundly affect emotion, cognition, and behavior. However, the influence of such beliefs is not apparent in current research on bank-switching intention and behavior. Moreover, the relationship between bank-switching intention and the sources that promote self-efficacy and perceived behavioral control has received even less attention. In a study with a representative sample of 1245 adults in the Norwegian market, we looked at the role of four promotional sources of self-efficacy, i.e., enactive mastery experience, vicarious experience, verbal persuasion, and physiological and affective states, in bank-switching intention. In line with past research, we found a negative association between customer satisfaction and bank-switching intention. However, bank-switching intention was positively associated with promoters of self-efficacy in bank-switching behavior, particularly persuasion from significant others and a feeling of engagement. This feeling of engagement also interacted with customer satisfaction on bank-switching intention. Our findings suggest that bank-switching intentions cannot be attributed solely to customer dissatisfaction. They also involve social cognitive aspects promoting individual self-efficacy and human agency. The effects of significant others and internal emotional activation are important when decoding bank-switching intention.

show abstract

Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees

Fam,

Liu,

Wei

et al. 2024

Journal of Business-to-Business Marketing

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cited by 5 publications

References 56 publications

Investigating the Impact of push and pull motivations and Environmental Concerns on Sustainable Destination Loyalty

Investigating the Impact of push and pull motivations and Environmental Concerns on Sustainable Destination Loyalty

The role of persuasion by significant others and engagement in bank-switching intention

Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees

Contact Info

Product

Resources

About