Marketing research as a strategic tool

Zabriskie, Noel B.; Huellmantel, Alan B.

doi:10.1016/0024-6301(94)90011-6

Cited by 4 publications

(1 citation statement)

References 5 publications

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“…This is because there is a need to visualize the whole picture before trying to analyse and test the behaviour of specific parts in greater detail. Zabriskie has illustrated this notion vividly in an analogy: "there is no use to understand the function of a carburator in great detail if the engine in which it has to operate is not considered" [17]. The second major shortcoming of the decompositional approach relates to different business settings being subject to different conditions.…”

Section: Lack Of Problem Understandingmentioning

confidence: 99%

Researching strategy formulation and implementation in dynamic environments

Feurer

Chaharbaghi²

1995

Benchmarking for Quality Management &Amp; Technology

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Section: Lack Of Problem Understandingmentioning

confidence: 99%